We specialize in STRATEGY!
What We Do
We help clients develop and implement a strategy to take their message and products online.
We live in a world where countless businesses are competing for consumers, right in the palm of their hand! People are spending more time at home, and traditional modes of advertisements are becoming less effective. Making the right digital impressions, to the right customers is key to success in marketing today.
Strategy is at the heart of everything we do. The first step for us is to really get to know our clients, their product, their message, needs, and goals.
Developing a good strategy requires a lot of thought and communication. You might have the best product or service in the world, but nobody is going to hire or purchase from you if they don’t know what you have to offer.
As important as it is for us to know your business, nothing is more important than knowing your customers. With your help, we will create a target customer avatar and then the research and planning really begins. Who is your target audience? How can you provide them with value? If you have a solution to a problem they don’t even know they have, how do you make them aware of it? What do they do? Where do they live? These are just a few of the questions our research will uncover the answers to and then we will develop a plan to get your product or message in front of them.
Marketing is not all expensive, but great marketing is! Our full funnel strategy is designed to build relationships and get to know your market so you are not wasting time and money on advertising to the wrong people. Our strategy is move people from one funnel to the next, starting with making them aware of your brand and ending with loyal customers who have a strong connection with your offer.
There are many forms of traditional marketing. Many have huge success advertising on television, radio, newspapers, magazines, bulk mail, and more. These all can still achieve incredible results, but can be incredibly expensive. You have to ask yourself if your return on investment is worth it?
Digital marketing is a much more lean process. With access to so much Data online, ROI (Return On Investment) is easier to track than traditional marketing.
Let us help you reach your target audience without paying $5 million for a 30 second Super Bowl ad!
When customers buy your product or service, they are also buying into your brand. A brand is so much more than a product, it’s a relationship and it’s a promise.
The way to build a brand is through being consistent and being genuine. We feel like helping you build your brand is the most important part of the relationship we have with our clients. Anyone can come up with a great idea or think of an amazing product, but it takes time, dedication, and commitment to build a great brand.
Graphics. Video. Podcasts. Tweets. There are so many modes you can use to communicate with your audience.
Once we have determined who your audience is, and how you can help them, the next step is to figure out what they are most receptive to. Do they live on Facebook, Instagram, Twitter, Spotify? We will help you discover how your audience consumes content and then find the best type of media to bring your message or offer to life!